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Quality Grilles, Registers and Diffusers Since 1947
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The Team
MEET THE TEAM BEHIND THE SUCCESS OF SHOEMAKER MANUFACTURING
John Hein
John Hein
President
1998- Present
John leads the executive leadership team at Shoemaker, focusing on the strategic and revenue goals of the organization. John’s first decade was spent in operations, growing product lines and company capacity out of the Cle Elum manufacturing facility, including an 80,000 sq. ft. campus expansion. Since 2010, John’s role as President has involved building new and key customer partnerships and the expansion of company service and support to customers and industry influencers. John graduated with Bachelor in Management and Human Resources and Bachelors in Business Administration from Washington State University in 2002. John stays actively involved in industry groups including HARDI, SMACNA and ASHRAE. In his free time, you will find John spending time with his wife and kids, camping, skiing and out on the water. John is passionate about the community and actively involved in youth sports, schools, and community events in Cle Elum.
John Hein
President
Claire Nicholls
Claire Nicholls
Vice President
2006 - Present
Claire provides executive and administrative leadership to the Shoemaker team, focusing on strategic planning and the financial goals of the organization. Claire started with the organization in 2006, standardizing accounting practices and implementing the company’s ERP system. Since then, Claire has worked to build the administrative support teams and systems required to scale and achieve organizational growth goals. Claire has an undergraduate degree from Central Washington University in Journalism and Geography, and an MBA from the University of Notre Dame Mendoza College of Business. Claire is actively involved in several local nonprofit organizations as a board member and serves as the President of the Shoemaker Foundation. In her spare time, you’ll find Claire traveling with her family to youth sporting events. She also likes to sneak in some running, biking and dog walking for balance.
Claire Nicholls
Vice President
Cody Coles
Cody Coles
Senior Director of Operations
2004 – Present
Cody oversees all aspects of manufacturing operations at Shoemaker including financial, production, safety, quality control and personnel. He drives and supports operations-focused strategic initiatives in addition to planning for future growth. Cody oversees implementation of capital investments including equipment and facilities, and most recently he oversaw the installation of an all-new state-of-the-art powder coat paint booth system. Under Cody’s leadership the project was completed on time and without any impact to lead times. Prior to joining SMC, his experience was in the production and delivery of construction materials. Cody graduated with a Bachelor of Arts from Washington State University in Business Administration, Business Management, and Human Resources. When not at work, he enjoys spending time with his family, sharing their passion for a variety of outdoor activities.
Cody Coles
Senior Director of Operations
Brandis Van Iterson
Brandis Van Iterson
Director of Human Resources
2018 – Present
Brandis guides and manages policies and programs in all areas of the Human Resources functions including staffing, benefits, training, employee relations, safety, and compliance for the entire Shoemaker Manufacturing Co. Brandis has helped bring the ‘human’ back into Human Resources in the organization through the implementation of systems that bring visibility into the current skills and paths for employee development that help employees grow with the company. Brandis has implemented policies and procedures in accordance with state and federal guidelines to maintain the continuity of business operations while ensuring the health and safety of 115+ employees through an unprecedented pandemic. Brandis has worked in the HR field for 11 years. Prior to working in HR Brandis was enlisted in the U.S. Air Force. She graduated with a 4.0 from the American Military University in 2018 with a Master’s in Human Resource Management. Brandis is an active member of SHRM and YVHRA. In her free time, she likes to spend it with her family and friends traveling and enjoying adventures making memories living every day to its fullest.
Brandis Van Iterson
Director of Human Resources
Zack Hill
Zack Hill
Site Director of Supply Chain & IT
2011-Present
Zack leads the operations planning team at Shoemaker, overseeing purchasing, production planning, inventory management and continuous improvement efforts. In 2011, Zack was brought on board at Shoemaker to stand up our in-house transportation operations. Since that time, Shoemaker Logistics has run well over 1 million miles providing a superior delivery service to our customers and feeding our factory with critical raw materials. Zack holds a B.A. in Management, Human Resources and Business Administration from Gonzaga University and is a US Army veteran. When not at work, Zack prefers to spend quality time with his family camping, hiking and otherwise exploring the outdoors. A bit of a nerd at heart, he loves to read and listen to podcasts about an array of subjects from technology to medicine to sports and fitness.
Zack Hill
Site Director of Supply Chain & IT
Jane Culliton
Jane Culliton
Director of Customer Experience
2016 - Present
As the Director of Customer Experience, and a member of the Leadership Team, Jane brings the voice of the customer to our strategic initiatives. She is responsible for the Digital Experience strategy, most recently focusing on launching an all-new website and improved online tools to meet and hopefully surpass our customers’ needs. Since arriving at Shoemaker, Jane has also brought together print and digital collateral into a recognizable, cohesive brand. Jane brings over 20 years of creative and user experience leadership in the high-tech field having worked with industry-leading clients like Apple, Starbucks, Microsoft, Home Depot, and others. She holds an MFA from the University of Washington in creative writing. On weekends you will likely find her exploring the nearby mountains with her labradoodle, Princess Madeline Scout of Roslandia.
Jane Culliton
Director of Customer Experience
Lauren Vincent
Lauren Vincent
Director of Digital Sales
2021-Present
Lauren leads and oversees all aspects of eCommerce at Shoemaker Manufacturing including strategy, operations, marketing, and sales as the company pioneers a direct-to-consumer business model on digital marketplaces like Amazon. Since joining the team, Lauren has successfully built and launched the Amazon infrastructure for long-term, scalable growth. Lauren comes to Shoemaker with 10 years of dynamic marketing experience, most recently at an eCommerce agency, where she spearheaded eCommerce branding, marketing, and sales initiatives for world class brands like Warner Bros., SharkBite, Xerox and more. In her free time, she likes to spend it with her family and friends attending concerts, traveling, and doing creative projects at home.
Lauren Vincent
Director of Digital Sales
Ryan Rhode
Ryan Rhode
Senior Sales Manager
2020 – Current
Ryan leads the sales team at Shoemaker, focusing on supporting customers and increasing the sophistication of sales operations. Utilizing our team of Inside Sales Representatives and network of Independent Rep firms, Ryan sets goals and objectives to aid in our customers growth and have the right information at hand. As a conduit between our factory and our customers, Ryan leads through Shoemaker’s 5 core values and leverages the position to perform on critical project requirements. Ryan graduated from Central Washington University in 2016 with dual major: Supply Chain Management and Marketing Management. As the President of their Supply Chain Management Association (APICS Affiliated), he competed in case competitions and attended professional seminars across the western US during his senior year. Prior to joining team Shoemaker, Ryan embraced the fast-paced work environment of managing a roofing distribution branch, nearly doubling their sales in the NW commercial market over a 4-year period. Ryan spends his free time as a passionate outdoorsman – hunting, fishing, and snowmobiling across the northwest landscape.
Ryan Rhode
Senior Sales Manager
Cameron Crabb
Cameron Crabb
Senior Operations Manager
2020 – Present
Cameron manages the operations planning team which plans the daily workload for the factory and works LEAN projects in order to improve output and efficiency. Cameron graduated from the University of Washington with a Bachelors in Business Management majoring in Business Marketing. Since starting at Shoemaker, Cameron has implemented a new work order process and part tracking system that allows for better traceability of products as they move through the factory. In his free time, you will find Cameron hunting or on his boat bass fishing.
Cameron Crabb
Senior Operations Manager
Brianna Reeves
Brianna Reeves
Site Controller
2018 – Present
Brianna is responsible for managing the overall accounting and costing functions, including audit, compliance and taxes under various laws and regulations for Shoemaker Manufacturing Co. She also lends an analytical brain to the company and presents data to leadership team members to best aid in their decision making. Brianna graduated with a Bachelor of Science in Accounting from Central Washington University in 2019. In 2021, she became a licensed Certified Public Accountant and is an active participant of the AICPA and WSCPA. Since starting with Shoemaker, she has worked to implement policies, procedures, and documentation regarding all things finance to ensure compliance with local, state, and federal laws. She has also worked to develop accurate and timely financial reporting and metrics to gauge business health. In her free time, you will find Brianna spending time with her family and friends. She also has quite the travel bug, so, when possible, she is headed somewhere new to explore.
Brianna Reeves
Site Controller
Eli Orton
Eli Orton
IT Infrastructure Manager
2021-Present
Eli is responsible for the IT Infrastructure of Shoemaker Manufacturing. From managing Cloud business architecture to finding and implementing cutting edge business IT solutions, Eli enjoys being at the forefront of innovation and ensuring that customers and staff always have the best experience when working with Shoemaker Manufacturing. Several years of experience in various IT fields convinced Eli to pursue and obtain a Master’s Degree in IT Management from Western Governor’s University in 2020. Since starting with Shoemaker Manufacturing, Eli has worked on many projects, including infrastructure and application cloud migration, IT security system updates, staff security awareness training, Help Desk and Support program refreshes, and Remote Work initiatives. In his free time, you can find Eli smoking up some world class barbecue, overseeing his collection of beehives, spending time with his wife and 3 kids, or helping any number of family and friends with their perpetual IT problems.
Eli Orton
IT Infrastructure Manager
Garrett Corlis
Garrett Corlis
Safety Supervisor
2022-Present
Garrett leads the safety programs striving to provide the tools and knowledge to support a safe and healthful workplace. Garrett graduated with a Bachelor of Science from Central Washington University in Safety and Health Management. Prior to joining the Shoemaker Team, his experience was providing safety oversight in the manufacturing and agriculture industries. In his free time, you will find Garrett pursuing almost any outdoor activity such as hunting, dirt biking, and camping.
Garrett Corlis
Safety Supervisor
Brianna Corlis
Brianna Corlis
HR Coordinator
2022-Present
Brianna is the hands-on representative of the Human Resources department at Shoemaker. She helps to facilitate all basic HR functions for both current employees and new hires, which includes benefits, recruiting, performance management, and many other functions pertaining to employment. In previous employment, she supported multiple departments, including AR/AP reconciliations, onboarded and facilitated required trainings for employees, served as a safety representative and provided administrative support to every level within the organization. Brianna graduated with a Bachelor of Science in Business Administration with a specialty in HR Management and Marketing from Central Washington University. In her free time, Brianna likes to spend time with her friends and family or curled up with her dogs and a good book.
Brianna Corlis
HR Coordinator
Cynthia Giaudrone
Cynthia Giaudrone
Inside Sales Coordinator
2001 – Present
Cynthia Giaudrone is our Inside Sales Coordinator for Shoemaker Manufacturing. In this role, Cynthia leads the Inside Sales Team to provide assistance in all aspects of quoting, training and product knowledge in a team setting. Cynthia brings over 19 years’ experience with Shoemaker GRDs, having spent 8 years working hands on in different departments within the factory, and then moving to the office in 2010. She leverages this factory knowledge to help customers, co-workers, and the company. In her free time, Cynthia likes to spend quality time with her family and enjoys the outdoors through snowmobiling and hiking.
Cynthia Giaudrone
Inside Sales Coordinator
Brianna Cooke
Brianna Cooke
Inside Sales Representative
2016-Present
Bri began her career on the Customer Service team 5 years ago. As we transition our Inside Sales team, Bri plays a key role in tracking metrics and purchasing trends, order support, and being a direct representative for house accounts. Bri came to Shoemaker with a background in construction, having helped complete remodels on rentals and building barns with her dad. She is currently pursuing a degree in accounting and is looking forward to putting her new knowledge to use in her current position. Bri enjoys doing data entry and loves the challenge of being fast, efficient, and accurate. While not at Shoemaker, Bri enjoys riding horses, reading, and kayaking. During the winter, she can be found in her dad’s early Bronco 4-wheeling in the snow. She also enjoys fishing and camping with family and friends.
Brianna Cooke
Inside Sales Representative
Karen Day
Karen Day
Inside Sales Representative
2022-Present
Karen started at Shoemaker in May of 2022. Prior to that she spent 30+ years in Finance and Finance training development for a large semiconductor company in California and Oregon. Karen relocated permanently to central Washington in May 2020. In her free time, she likes to garden, bake, and cook with her husband.
Karen Day
Inside Sales Representative
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